Tuesday 28 December 2010

What does Vogue actually pay its models?

I recently read an article about how much models earn in the business. Who thought that a huge fashion magazine like Vogue would pay thousands of dollars for a shooting? Well, you're probably not the only one. But guess what, it's barely a thousand! Sources say that French Vogue paid about 125$ for one shooting, and American Vogue 250$. That's all? Yes it is ! In the fashion industry you don't make money with fashion! Editorial are merely the jobs that help models land advertisements, which is where they make real money! Also, a magazine like Vogue, doesn't need to pay much. Every model wants a cover or a spread in Vogue even if they would pay nothing. So what to make money with? For example H&M. We all know it, it's cheap yet modern and very wearable. How much does this lovely brand pay its model? About 60.000$ ! Now I know why they only have supermodels like Erin Wasson, Chanel Iman, Sasha Pivovarova, Mathias Lauridsen, Andrés Velencoso and Jon Kortajarena in their catalogues!

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